About Melbourne

A sensory discovery: From the moment you arrive in Melbourne, you are surrounded by the welcoming sights and sounds of one of the world’s most remarkable and memorable cities.

Grand Victorian architecture alternates with modern architectural masterpieces. The Yarra River meanders through the centre of town as if admiring the view. People from all walks of life flow through the streets, arcades, laneways, and boutiques. Urban art transforms their journeys into impromptu visits to the gallery or theatre.

The icons—the things of international postcard fame—are all here. Stately Flinders Street Railway Station gazes across at the dramatic silhouette of Federation Square. The Melbourne Cricket Ground and Shrine of Remembrance sit on the horizon. The Arts Centre spire pierces the ever-changing Melbourne sky. Trees, grass, flowers, and gardens frame the city with greenery and colour.

Big and elegant on the outside, on the inside Melbourne is a city with a heart of diversity. Within its many precincts are surprising and irresistible experiences, layers of romance, sophistication, intrigue and creativity.Just as in the miles of arcades and laneways that honeycomb the city centre itself, even when you think you’ve experienced the best of Melbourne, a whole new opportunity for exploration and discovery appears.

Always something different: You’ve never seen it all in Melbourne, even when you think you have. One of the most exciting discoveries of all is realising that you’ve only just scratched the surface. Within and around the city are dozens of distinctive precincts, each offering its own particular reason to visit.

Right in the heart of the city, the Greek Quarter in Lonsdale Street and Chinatown around Little Bourke Street begin the international experience. Lygon Street, an easy walk north to Carlton, is replete with restaurants, fashion, and delectable dolce as only the Italians can concoct. To the east, Victoria Street is lined with vibrant Vietnamese noodle houses and grocery stores. And be sure to drop by the Spanish tapas bars along Johnston Street in Fitzroy, or, for a more kosher experience, try Carlisle Street in East St Kilda.

Collins Street is renowned for its luxury international brands, while Melbourne’s network of laneways are home to eclectic boutiques, many selling locally designed and made wares. 

Fashion hot-spots aren’t limited to the city centre. The Chapel Street precinct is the epicentre of the trend elite, and the place where a lot of Melbourne’s up and coming labels make their retail debut. And just across town, the precincts of Fitzroy and Brunswick are equally geared towards the fashion conscious. If you’re on a budget, Melbourne has plenty of outlet stores on offer—check out the Bridge Road precinct and Harbour Town at Docklands.

There’s more to Melbourne: The temptation might be to spend all of your time within Melbourne city and its dizzying array of attractions and precincts. But temptations of a more regional variety await, and some or all might play a part in making your Melbourne visit even more unforgettable.

Within easy driving distance of the city—between 30 and 90 minutes—are some of the true treasures of this corner of the country. The physical journey might be swift, but the sense of being transported to places and lifestyles far, far away is powerful and lasting. 

Beaches, mountains, forests, wildlife, heritage, romance, sophistication, and fun are all here for the experiencing. Visit one, or visit all. For individuals, couples and families, young or old, Melbourne’s outlying regions are irresistible. 
For further travel information, events and accommodation go to visitmelbourne.com

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